DREAM.(INTERNAL BRAND STRATEGY)
Discover and reveal the “WHY”
behind your DREAM creating a foundation and mission that reveals a consistent brand story internally and externally INCLUDES: LISTEN & LEARN (DISCOVERY MEETING) ASSESSMENT & RESEARCH BRAND DEVELOPMENT BRAND IDENTITY INTERNAL BRAND STORY & POSITIONING + DELIVERABLE: BRAND STRATEGY |
PURPOSE.(EXTERNAL MARKETING STRATEGY)
Determine the "WHAT" by studying the
brand and its industry to develop a framework around your DREAM with an audience-focused marketing strategy INCLUDES: DREAM PHASE
RESEARCH & DATA ANALYSIS AUDIENCE DEVELOPMENT & SEGMENTATION COMPETITIVE & MARKET ANALYSIS EXTERNAL BRAND STORY & POSITIONING MARKETING STRATEGY + DELIVERABLE: GO-TO-MARKET PLAN |
ACTION.(EXECUTION & OPTIMIZATION)
Design and articulate the “HOW” by transforming the DREAM and PURPOSE into an ACTIONABLE plan that initiates a series of relational experiences to engage your audience
INCLUDES: DREAM & PURPOSE PHASE GO-TO-MARKET EXECUTION CROSS-CHANNEL INTEGRATION POST DATA ANALYSIS & INSIGHTS OPTIMIZATION & CRM BRAND MANAGEMENT + DELIVERABLE: PERFORMANCE REPORT |
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