Are we blinded by the pleasures of technology and ignoring what lies beyond? Technology continues to evolve while discovering new ways of doing or not doing things, and at the same time making it easier for us to overindulge. Is the innovation within technology clouding our judgment and exposing how we go on autopilot to feed our own human instincts?
We are in an era where there is more information and data available at our fingertips than ever before. We can educate, train, or entertain ourselves at any given moment throughout the day. We can obtain 15 seconds or more of fame without earning or auditioning for a role and maybe even get paid for it. We can become an author, videographer, photographer, reporter, or journalist at a basic level and attract an audience equivalent to a magazine or even TV impressions. We have become technology co-dependent by inviting listening devices into our homes to help us turn on our lights, appliances, music, and search things we want to know or buy. The exchange of information and usage of data is endless - we can donate, talk, view, debate, share, encourage, search, market/re-market, embarrass, date, demean, fight, bully, brag, etc. all in a matter of seconds with a click, swipe, tap, or just by the command of our voice. What's the cost or personal exchange that is consciously or unconsciously happening?
Introducing the "Digital Dichotomy", we say we want privacy and no ads, but at the same time we give up our personal information for simple conveniences and access to information or content we want (i.e. entertainment, gaming, news, etc.). In addition, we share and post our personal highlight reels or whereabouts. Knowingly or unknowingly we've given up our data and privacy in return for ads we say are intrusive.
Our digital preferences don't reflect our online behavior or actions unless privacy and intrusive ads are the topic of conversation or incorporated into a survey. We could even look at statistics saying that the younger generations are more prone to share personal data, but it's not always the case unless someone who is older downplays their usage/consumption in fear they will be looked down upon by their peers. Remember? - for Baby Boomers and Gen X'ers growing up saying "I'm busy" has always been a badge of honor.
Where does this Digital Dichotomy leave us and how will it shape our future? On daily basis, individuals and companies continue to experience the repercussions across various platforms (i.e. social, mobile, banking, retail, etc.) where personal data is not being protected appropriately, or it is being misused and/or hacked for monetary gain. Where is the threshold for society? What does privacy even mean anymore?
In a world where technology has made communication and the exchange of information an open platform we need to redefine what privacy is. On a personal level it may be more subjective, but for the world, we need new overarching standards. Some companies and platforms are recognizing this and beginning to help change things. We are still in the infant stages of recognizing the inconsistencies and negative results of our actions. It's easy to point the finger at the companies because they create attractive technology, but society at large is responsible. Similar to the revolution in the type of foods we eat consumers/users must participate, no actually demand the change in privacy and ad intrusion by having the self-discipline and the voice to communicate when enough is enough.
7/31/2019 11:48:55 pm
Don't you just hate it when someone who is supposedly closest or head over heels in love with you is more interested in talking about other people than you? I don't mind being considered somebody's best kept secret or someone you don't want to sell out but it's an entirely different thing. Everyday I struggle with being forced to relive the daily horrors of living with someone who is not in love with you. I feel trapped in a box. A box labeled "unwanted stuff".
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D. Banks - Owner & Chief Brand Marketing Officer of Envision Brand Marketing, LLC